36 Hrs
2519+ Enrollments
IBM Unica Campaign Training
IBM Unica Campaign Training is a comprehensive course that covers all aspects of IBM Unica Campaign. The course starts with an introduction to campaign management and then moves on to marketing management, database marketing, and analytics. You will learn about the various features of IBM Unica Campaign, such as campaign planning, segmentation, execution, and analysis. The course also covers the integration of IBM Unica Campaign with other marketing technologies.
IBM Unica Campaign Training
Overview of Course
IBM Unica Campaign Training is designed to provide you with comprehensive knowledge of IBM Unica Campaign. The course covers topics such as campaign management, marketing management, database marketing, and analytics. This course is ideal for marketing professionals, IT professionals, and business analysts who want to master IBM Unica Campaign.
Course Highlights
Learn from industry experts
Hands-on experience with real-world scenarios
Interactive online sessions
Key Differentiators
Personalized Learning with Custom Curriculum
Training curriculum to meet the unique needs of each individual
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Trusted by over 100+ Fortune 500 Companies
We help organizations deliver right outcomes by training talent
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Flexible Schedule & Delivery
Choose between virtual/offline with Weekend options
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World Class Learning Infrastructure
Our learning platform provides leading virtual training labs & instances
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Enterprise Grade Data Protection
Security & privacy are an integral part of our training ethos
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Real-world Projects
We work with experts to curate real business scenarios as training projects
Skills You’ll Learn
Campaign management
Marketing management
Database marketing
Analytics
Integration with other marketing technologies
Training Options
1-on-1 Training
Access to live online classes- Flexible schedule including weekends
- Hands-on exercises with virtual labs
- Session recordings and learning courseware included
- 24X7 learner support and assistance
- Book a free demo before you commit!
Corporate Training
- Everything in 1-on-1 Training plus
- Custom Curriculum
- Extended access to virtual labs
- Detailed reporting of every candidate
- Projects and assessments
- Consulting Support
- Training aligned to business outcomes
Unlock Organizational Success through Effective Corporate Training: Enhance Employee Skills and Adaptability- Choose customized training to address specific business challenges and goals, which leads to better outcomes and success.
- Keep employees up-to-date with changing industry trends and advancements.
- Adapt to new technologies & processes and increase efficiency and profitability.
- Improve employee morale, job satisfaction, and retention rates.
- Reduce employee turnovers and associated costs, such as recruitment and onboarding expenses.
- Obtain long-term organizational growth and success.
Course Reviews
Curriculum
- Introduces the IBM Unica Campaign tool and its features
- Provides an overview of the Campaign tool's functionalities and capabilities
- Explains the basic concepts of marketing campaigns
- Covers key terminologies and concepts used in Unica Campaign, such as campaign types, marketing objects, and customer segments
- Provides a detailed overview of the Campaign tool's interface and functionalities
- Covers topics such as creating campaigns, managing flowcharts, and working with cells
- Guides learners on building a flowchart in Unica Campaign
- Covers topics such as defining campaign goals, adding offers, and creating flowchart activities
- Continues the exploration of building flowcharts in Unica Campaign
- Covers topics such as defining cells, scheduling flowchart activities, and setting up response tracking
- Provides hands-on exercises to apply the concepts and techniques learned in previous modules
- Offers practical experience in building and managing campaigns using Unica Campaign
- Explains how to create and manage offer attributes, offers, and offer lists in Unica Campaign
- Covers topics such as creating offer attributes, creating offers, and organizing offers into offer lists
- Teaches how to assign offers to customer segments and manage cells in Unica Campaign
- Covers topics such as assigning offers to cells, managing cell assignments, and optimizing cell performance
- Provides additional hands-on exercises to reinforce the concepts and techniques learned in earlier modules
- Offers practical experience in managing offers, cells, and campaigns in Unica Campaign
- Covers selected setup and troubleshooting topics in Unica Campaign
- Topics may include setting up response tracking, troubleshooting common issues, and best practices for campaign management.
Meet the instructor and learn about the course content and teaching style.- Make informed decisions about whether to enroll in the course or not.
- Get a perspective with a glimpse of what the learning process entails.
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