44 Hrs
3094+ Enrollments
Adobe Marketing Cloud Training
Adobe Marketing Cloud Training is a specialized program designed to teach professionals how to use Adobe's suite of marketing tools. The course covers a wide range of topics, from data analytics to content creation, and provides hands-on experience with industry-leading software. Upon completion, participants will be equipped with the knowledge and skills needed to develop and execute successful marketing campaigns using Adobe Marketing Cloud.
Adobe Marketing Cloud Training
Overview of Course
Learn how to use Adobe Marketing Cloud tools effectively with our comprehensive training program. Our course covers all aspects of the platform, from analyzing customer behavior to creating and executing successful marketing campaigns. Join now to become a certified Adobe Marketing Cloud professional.
Course Highlights
Key Differentiators
Personalized Learning with Custom Curriculum
Training curriculum to meet the unique needs of each individual
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Trusted by over 100+ Fortune 500 Companies
We help organizations deliver right outcomes by training talent
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Flexible Schedule & Delivery
Choose between virtual/offline with Weekend options
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World Class Learning Infrastructure
Our learning platform provides leading virtual training labs & instances
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Enterprise Grade Data Protection
Security & privacy are an integral part of our training ethos
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Real-world Projects
We work with experts to curate real business scenarios as training projects
Skills You’ll Learn
Training Options
1-on-1 Training
Access to live online classes- Flexible schedule including weekends
- Hands-on exercises with virtual labs
- Session recordings and learning courseware included
- 24X7 learner support and assistance
- Book a free demo before you commit!
Corporate Training
- Everything in 1-on-1 Training plus
- Custom Curriculum
- Extended access to virtual labs
- Detailed reporting of every candidate
- Projects and assessments
- Consulting Support
- Training aligned to business outcomes
Unlock Organizational Success through Effective Corporate Training: Enhance Employee Skills and Adaptability- Choose customized training to address specific business challenges and goals, which leads to better outcomes and success.
- Keep employees up-to-date with changing industry trends and advancements.
- Adapt to new technologies & processes and increase efficiency and profitability.
- Improve employee morale, job satisfaction, and retention rates.
- Reduce employee turnovers and associated costs, such as recruitment and onboarding expenses.
- Obtain long-term organizational growth and success.
Course Reviews
Curriculum
- Introduction adobe analytics
- Reporting best practices
- Introduction to KPI’s, metrics
- Conversion metrics
- Overview of other analytics solutions in the market
- Web analytics life cycle
- What your client/business exactly wants (analysts vs reporting robots)
- Test time: case studies/problem solving on multiple metrics/ KPI’s
- Dashboard creation & why dashboards?
- Effective alerts
- How clustering/segmentation can change your business?? (The google, amazon way)
- Segmentations
- Segment builder
- Datawarehouse (Adobe cloud) / Teradata / Hadoop
- Client and server side of web analytics
- Internet protocol
- Packet sniffers
- Web browsers
- Charles
- DOM
- Debug troubleshoot
- Cookies 101
- Architecture, content and variables – along with admin module
- Introduction to sitecatalyst admin
- Beacon anatomy
- Sitecatalyst cookies
- Sitecatalyst first party cookie
- Regional data centers (RDC)
- Sitecatalyst code deepdive
- Macro and micro level link tracking
- Sitecatalyst content identification
- Sitecatalyst manual link tracking
- Fundamentals and tag management architecture
- DTM roles, approval history and publishing workflow
- Debugging using DTM switch
- Embed code, file hosting options and web properties
- Data elements – js object, css selector, url parameter, custom script
- Adding different tools via dtm - analytics, target, audience manager
- Rules within the dtm and usage
- Page load rules
- Event based rules
- Direct call rules
- Introduction to test & target
- Terminology, Test & Target basics
- Creating basic campaigns and filters
- Other different types of campaigns
- Segments
- Parameters
- Targeting
- Reports & results analysis
- Using success metrics
- Multivariate campaigns
- Ad testing
- Real time case studies and next steps
- Leveraging adobe analytics data in adobe audience manager
- Leveraging adobe audience manager data in adobe analytics
- The core services of a DMP
- Overview of the interface
- Adobe audience manager use cases
- Define and create data source
- Signals, traits and segments
- Interpreting segment performance data
- Destination types
- Trend reports
- Unused signal reports
- Overlap reports
- General reports
- Audience market place and creating datafeeds
- Adobe campaign overview
- Adobe experience manager overview
Meet the instructor and learn about the course content and teaching style.- Make informed decisions about whether to enroll in the course or not.
- Get a perspective with a glimpse of what the learning process entails.
Provide your workforce with top-tier corporate training programs that empower them to succeed. Our programs, led by subject matter experts from around the world, guarantee the highest quality content and training that align with your business objectives.
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