Overview of Course

MB-260T00: Microsoft Customer Data Platform Specialty is a course that aims to teach participants how to leverage Microsoft’s Customer Data Platform (CDP) to gain insights and create personalized experiences for customers.

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Course Highlights

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Understand the basics of Customer Data Platform (CDP) and how it can help you personalize customer experiences.

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Learn how to leverage Microsoft’s CDP to gain insights into your customers’ behavior and preferences.

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Discover how to create targeted marketing campaigns and improve customer engagement.




Key Differentiators

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    Personalized Learning with Custom Curriculum

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    Flexible Schedule & Delivery

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    Real-world Projects

    We work with experts to curate real business scenarios as training projects

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Skills You’ll Learn

#1

Understanding of Customer Data Platform (CDP) concepts and functionalities.

#2

Ability to collect and unify customer data from various sources.

#3

Capability to use insights gained from the CDP to drive personalized marketing campaigns.

#4

Ability to create a 360-degree view of customers to improve engagement and loyalty.

#5

Knowledge of implementing and managing a CDP within an organization.

Training Options

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1-on-1 Training

USD 900/ INR 70000
  • Option Item Access to live online classes
  • Option Item Flexible schedule including weekends
  • Option Item Hands-on exercises with virtual labs
  • Option Item Session recordings and learning courseware included
  • Option Item 24X7 learner support and assistance
  • Option Item Book a free demo before you commit!
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Corporate Training

On Request
  • Option Item Everything in 1-on-1 Training plus
  • Option Item Custom Curriculum
  • Option Item Extended access to virtual labs
  • Option Item Detailed reporting of every candidate
  • Option Item Projects and assessments
  • Option Item Consulting Support
  • Option Item Training aligned to business outcomes
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Course Reviews

Curriculum

  • Introduction to the customer data platform
  • Administer Dynamics 365 Customer Insights
  • Explore user permissions in Dynamics 365 Customer Insights
  • Lab : Verify environment

  • Import and transform data
  • Connect to data sources
  • Work with data
  • Lab : Ingest data

  • Map data
  • Match data
  • Merge data
  • Find customers
  • Lab : Unify the data

  • Explore Audience insights
  • Define relationships and activities
  • Work with measures
  • Work with segments
  • Lab : Work with activities
  • Lab : Define measures
  • Lab : Create segments

  • Enrich data
  • Use predictions
  • Use machine learning models
  • Lab : Subscription Churn Model
  • Lab : Predictions
  • Lab : Enrich data

  • Export Customer Insights data
  • Use Customer Insights with Microsoft Power Platform
  • Display Customer Insights data in Dynamics 365 apps
  • More ways to extend Customer Insights
  • Lab : Extend with the Power Platform
  • Lab : Extend with the Dynamics 365 apps
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Description

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Target Audience:

  • Marketing professionals
  • Customer experience professionals
  • Business analysts
  • Data analysts
  • IT professionals
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Prerequisite:

  • Basic understanding of customer data management concepts
  • Familiarity with Microsoft Power Platform
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Benefits of the course:

  • Gain knowledge of CDP concepts and functionality.
  • Learn to collect and unify customer data from multiple sources.
  • Learn to create targeted marketing campaigns and improve customer engagement.
  • Enhance your ability to create a comprehensive view of customers to improve loyalty.
  • Improve your ability to implement and manage a CDP within your organization.
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Exam details to pass the course:

  • Exam MB-260: Microsoft Dynamics 365 Customer Engagement Core
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Certification path:

  • Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate
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Career options:

  • Dynamics 365 Marketing Functional Consultant
  • Customer Experience Manager
  • Marketing Manager
  • Digital Marketing Manager

Why should you take this course from Skillzcafe:

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Why should you take this course from Skillzcafe:
  • Bullet Icon Industry-experienced trainers
  • Bullet Icon Hands-on learning
  • Bullet Icon Personalized attention
  • Bullet Icon Comprehensive course material
  • Bullet Icon Certification guidance

FAQs

MB-260T00 is a Microsoft Customer Data Platform Specialty course that provides the knowledge and skills to implement and manage customer data platform solutions using Microsoft Dynamics 365 Customer Insights. 

This course is designed for IT professionals, data professionals, and developers who want to learn how to create customer data platform solutions using Microsoft Dynamics 365 Customer Insights.

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