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1184+ Enrollments

Certified Digital Marketing

Pay After Placement Program

Skillzcafe Digital Marketing Certification Program will turn you into a Digital Marketing wizard with its intensive hands-on curriculum covering 10 Industry Certifications and Marketing Tools over a period of 12 weeks.
Overview

Pay only when you Earn! Certified Digital Marketing Pay After Placement Program invests in you to make you an expert in Digital Marketing and help you land your dream job or launch your freelancing career.

Course Highlights
  • Zero fees until placement- let's help you land your dream job together! 
  • Ultimate hands-on learning with real business problems, data sets and case studies 
  • Industry Certification and marketing tools used by Fortune 500 Companies
  • Career Mentorship including resume building and mock interviews
Skills you’ll learn
  • Managing PPC Ads with Google and Facebook: Search, Display, Video, Shopping & Apps Ads
  • Hands-on Affiliate Marketing using Amazon Affiliate Program
  • Mastering Search Engine Optimization (SEO)
  • Building websites using WordPress including domain name and hosting
  • Deep dive into Email marketing
  • Content Marketing and Social Media Marketing
Key Differentiators
  • Pay after Placement
    Pay course fees only after you land a real job- we work hard to make that happen
  • 10+ Industry Certifications
    Earn 10+ Digital Marketing Certifications recognised by Companies globally.
  • 100+ hours of Live Learning
    Live Interactive Sessions from Industry experts and digital marketers.
  • 10+ Digital Marketing Tools
    Master 10+ Digital Marketing tools used by Companies, Entrepreneurs, Freelancers
  • Career Mentorship
    Personalised career guidance including resume building and mock interviews
  • Access Self-Paced Courses
    Access to Digital Marketing courses & program recordings for retention
  • Thorough Selection Criteria
    Program participants undergo through selection process for synergistic learning
Class Schedule
Flexible learning schedule that works well with your busy schedule. Never miss a class!
  • 14 Oct - 06 Jan Week days
  • 29 Oct - 14 Jan Weekend
Program Curriculum

Phase 1

Marketing Fundamentals
In this section, we will look at the fundamentals of Marketing and how digital tools have revolutionised the world of marketing. Each student will identify a business idea to practice all marketing strategies & tools learnt through the course.

Phase 2

WordPress Website Creation & Hosting
In this section, learners will create their own WordPress website and learn all about Domain, Hosting and Website Design. Domain Names, Domain Investment, Web Hosting, Website Design (WordPress) & Dashboard, Colour Scheme, Landing Pages etc.

Phase 3

Search Engine Optimization
In this section, we'll build clear concepts and understanding of how Search Engines work. Learn and apply on-page and off-page SEO techniques including Competitor Analysis, generating more traffic and white hat SEO etc.

Phase 4

Search Engine Marketing using Google Ads & Analytics
In this phase, we will introduce you to Search Engine marketing and dive deep into Google Ads including Search, Display, Video, Shopping & App ads; Keyword Research; Landing Page Optimization, Retargeting, Conversion Tracking & Bidding Strategies.

Phase 5

Facebook & LinkedIn Marketing
In this module we will learn everything about Facebook & LinkedIn Marketing, how it fits into your business strategy. We will implement awareness, retargeting, and conversion campaigns along with pixel and other advanced tracking strategies.

Phase 6

Content Marketing & Email Marketing
Identifying and creating the right types of content to achieve your marketing objectives. Blogging. Newsletters, Email marketing covering Copywriting, Deliverability, Customer acquisition, Nurturing and Automation.

Phase 7

Affiliate Marketing
Introducing learners to the concept of Affiliate marketing. Choosing a niche and building Amazon affiliate site that earns commissions from free search engine traffic. Reviewing important SEO factors to rank your site higher on Google.

Phase 8

Career Mentoring
One-on-One career guidance sessions including infographic resume building and intense mock interview sessions to prepare you for job interviews. Creating profiles on Freelancing platforms to launch your career as a Digital Marketing freelance.
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