Landing Page Design & Conversion Rate Optimization

Landing Page Design & Conversion Rate Optimization

Triple Your Conversion Rate With These Landing Page Design Principles & Build A Landing Page From Scratch With No Code

Bestseller
Created By: Isaac Rudansky
9.53 5.72

About This Course

Join over 96,000 of your fellow website owners, online marketers and entrepreneurs in learning the fundamentals landing page design and conversion rate optimization.

I will walk you through every step of landing page design with real life case studies, actual experiments and tons of examples from around the web. By the end of this course, you'll be able to design landing pages that converts 2X - 5X more than your current landing pages. 

**Disclaimer**
This is not a web development course. This course will not teach you CSS, HTML or JavaScript
. This course will teach you the fundamental psychological principles of good landing page design, and it will help you understand the buyer's journey so you can design landing pages that convert better. I will also be teaching you how to test your designs so you can design final landing pages that will convert 20-30% more than your current website and landing pages.

Good landing page design isn't just a nice thing to know – it's absolutely essential to the success of your online business. Whether you're in lead-gen, ecommerce or consulting, effective and clear landing page design can spell the difference between a positive and negative ROI. 

A report released by Adobe and eMarketer revealed that companies spend double on traffic acquisition than they do on conversion rate optimization and implementing better landing page design. That's a huge mistake and you're leaving a lot of money on the table. 

What's the point of buying traffic to your site if you don't put in the effort to understand how to convert it? 

In this landing page design course you will learn: 

  • How to implement persuasion frameworks like scarcity, reciprocal concessions and cognitive dissonance theory in your landing page design

  • How to write headlines and calls to action that will motivate your users to act instead of turning them off 

  • How to design an action block with a clearly defined conversion goal

  • How to triple your conversion rates by using the principles of readability, simplicity, perceived value and clarity in your landing page design

  • How to run professional usability tests on a tight budget

  • How to build a landing page from scratch on a custom domain without writing a single line of code 

  • The Fogg Behavior Model and how it applies to good landing page design

  • Why understanding the AIDA sales funnel is so important in conversion rate optimization

... and much, much more!

For the price of dinner out with your friends, you have the power to transform your landing page into a sales machine. I guarantee you there are significant issues with your landing page design that are causing visitors to leave when they would have converted. You're leaving money on the table. 

If you think this stuff is complicated, it's not. 

If you think landing page design stuff is expensive, it's not. 

If you think conversion rate optimization is time consuming, it's not.

If you think watching this course won't make a different to your bottom line ... think again.

I've consulted with hundreds of companies around the world and have redesigned websites for publicly traded companies and businesses generating over 1 Billion dollars annually. Trust me, I learned all this the hard way. 

This is the course on landing page design I wish I had when I was first starting out! 

Enroll today and enjoy: 

  • Lifetime access to the course and all future updates

  • Over 10 hours of high quality, up to date video lectures

  • Exercises and feedback 

  • Access to the student-only discussion forum

  • Over 11,000 studnets enrolled 

  • 4.8 average student rating

Thanks again for checking out my course and I look forward to seeing you in the classroom :)

Other Information

  • Certificate will provided in this course on Completion
  • Full lifetime access
  • Available on Mobile & Laptop

What Students Will Learn In Your Course?

  • Design a high converting landing page from scratch without a single line of code
  • Double or triple your landing page conversion rates by applying the principles of clarity, simplicity and perceived value
  • Run A/B tests to guarantee a better conversion rate over time without knowing any statistics
  • Know exactly how to design a call to action that will motivate your visitor's to take the actions you want them to take
  • Apply psychological persuasion frameworks to your landing pages and websites
  • Write headlines that will provide the right type of motivational trigger that appeals to the hearts of your visitors
  • Determine the best type of landing page to send your marketing campaign traffic to
  • Run professional usability tests like the 5 second test and the preference test
  • Convince your boss to allocate more company resources to conversion rate optimization
  • Understand your website traffic based on the Fogg Behavior Model
  • Determine where in the sales funnel your visitors are and how to design landing pages that cater to each stage in the funnel
  • Create a professional logo from scratch in Photoshop
  • Identify the issues that are currently hurting your conversion rate and how to apply good landing page design to fix the problems

Are There Any Course Requirements Or Prerequisites?

  • A desire to learn new concepts that will help your online business succeed!
  • You should have a passion for high conversion rates.
  • You don't need any coding knowledge or prior web design knowledge.
  • You should have a landing page or website that you want to send traffic to.

Who Are Your Target Students?

  • Website owners
  • Online Marketers
  • Designers
  • Small Business Owners
  • Ecommerce Managers
  • Social Media Managers
  • Pay Per Click / Search Engine Marketing Managers
  • Entreprenuers
  • Digital Marketing Interns
  • Wed designers and web developers

Course Content

  • 44 lectures
  • 09:37:38
  • Welcome to this course! Let's lay the groundwork for good landing page design
    00:13:28
  • The Myth Of The Perfect Landing Page Conversion Rate
    00:12:11
  • The 3 Main Types of Landing Pages and How To Use Them Effectively
    00:19:02
  • Common Business Models and Understanding Your Conversion Actions
    00:18:56
  • The AIDA Sales Funnel and The Online Decision Making Process
    00:16:53
  • The Awareness Stage of the Funnel: Where It All Begins
    00:17:31
  • The Interest Stage of the Funnel ... Tell Me More
    00:14:16
  • The Desire Stage of the Funnel ... I Want What You Sell
    00:12:50
  • The Action Stage of the Funnel ... I'm Going to Buy What You Sell
    00:09:10
  • Making Your Landing Page Design Memorable
    00:14:18
  • The Primacy of Product and The Concept of Usability in Landing Page Design
    00:15:28
  • Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks
    00:11:22
  • The 5 Second Usability Test in Landing Page Design (and how you can use it now)
    00:12:31
  • The Art and Science Behind Designing High-Converting Calls To Action (CTA's)
    00:18:34
  • Readability and Visual Hierarchy Landing Page Design
    00:19:55
  • Respecting Web Conventions in Landing Page Design
    00:13:28
  • Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates
    00:19:59
  • Information Architecture and Accessibility - Landing Page Design Best Practices
    00:19:56
  • Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices
    00:15:39
  • Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices
    00:08:48
  • Dedicated Landing Page Design Best Practices (Part 1)
    00:15:03
  • Dedicated Landing Page Design Best Practices (Part 2)
    00:12:23
  • Using Scarcity to Improve Conversion Rates on Your Landing Pages
    00:09:51
  • Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages
    00:12:12
  • Principles of Persuasion ... Anchoring and Cognitive Dissonance Theory
    00:19:01
  • User Scenarios and Contextual Perception in Landing Page Design
    00:16:42
  • My Favorite Landing Page Builders and Getting Started With Our Unbounce Page
    00:10:02
  • Getting Familiar With the Unbounce Page Builder and Adding Our Header Section
    00:07:28
  • Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool
    00:16:25
  • Working With Background Imagery in Landing Pages and Developing Our Hero Section
    00:15:36
  • Creating a Form, Action Block, and Finishing the Hero Section in Unbounce
    00:19:26
  • Discussing Landing Page Design Changes and Creating our Primary Content Section
    00:16:17
  • Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce
    00:10:42
  • Publishing Your Unbouonce Landing Page on Your Custom Domain
    00:03:43
  • Adding Custom CSS in Unbounce to Create Professional Drop Shadows
    00:06:03
  • Making Your Landing Page Design Work Better With Custom Javascript Snippets
    00:08:08
  • Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines
    00:02:30
  • Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form
    00:03:30
  • Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights
    00:12:20
  • Integrating Your Unbounce Form Submissions With Your Mailchimp Account
    00:09:06
  • Western Computer Audit Part 1
    00:08:28
  • Western Computer Audit Part 2
    00:09:16
  • Western Computer Audit Part 3
    00:15:19
  • Western Computer Audit Part 4
    00:13:52
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Isaac Rudansky

Certified Google AdWords Pro |Co-founder of AdVenture Media
  • 4.78 (12)
  • 4 Reviews
  • 12 Students
  • 4 Courses

I founded  AdVenture Media, a digital advertising agency based in Long Island, NY, in 2011. Since then, my team and I have consulted with over 450 companies around the world.

I started my career as an artist, but soon transitioned into the world of online marketing. I saw so many businesses being outmaneuvered by their competition, only because they didn't understand the nuances and strategies behind a successful online marketing campaign. 

I have a Masters Degree in Industrial Psychology from Hofstra University, which has helped me shape our agency and grow our business portfolio.

I decided to  AdVenture Media Group to help smaller companies compete with advertisers with internal marketing teams and huge advertising budgets.

Since 2011, I've helped both small, local boutiques and publicly traded enterprises increase their online sales through smarter online advertising campaigns. Our team has managed ad campaigns spending anywhere from $2,000 / mo to millions of dollars a year. 

I've generated millions of dollars in revenue for my clients, spanning more than 75 unique industries. 

Online marketing is complex, but with the right tools and guidance, you'll be absolutely amazed how easy, fun and effective it can be,
 

My beginners guide to Google AdWords has been watched by over 900,000 students and I've been teaching Google AdWords, Google Analytics and Web Design since 2012.

I am a regular contributor to industry leading blogs, including SearchEngineJournal.