Google Ads / AdWords Masterclass

Google Ads / AdWords Masterclass

Google Ads: Learn how our clients have transformed their sales using google AdWords & get your AdWords certification!

Bestseller
Created By: Isaac Rudansky
142.97 14.81

About This Course

Win back your business from your competition by really learning Google AdWords like an expert.

Over 99,000 business owners, students, marketing specialists and entrepreneurs have enrolled writing in thousands of 5 star reviews:

--"I don't normally rate a course until I've completed it, but I just had to this time.  This course is absolutely awesome. I can say that Isaac really knows what he is talking about. His delivery style is perfect. Not only is he knowledgeable, but he is clearly very passionate about ppc and this comes through in how he presents the content. I've taken numerous courses on a variety of subjects on Udemy, there's something about how he teaches that makes him the best instructor I've encountered.  This course is super well organized and each section builds on the last. And even though I have pretty extensive background knowledge into many the sections, I still complete them all the way through because they contain golden nuggets of information. If you're interested in learning about Adwords, please take this course. You will not be disappointed. It's worth every dollar (even at full price) and this is the only course I can say that about." - Meena Verma

-- "This course is fantastic Isaac. I have been searching through so many adwords tutorials to try and help out small businesses but yours is head and shoulders above any I have seen. Clear, concise and demystifying." - Roy Murray

-- "This is the most comprehensive and informative course I have ever took. Very well structured and explained in plain English so it is easy to understand. I would recommend this course to my friends definitely. I would give it 7 stars if there were option for it." - Alex Key

-- "Absolutely brilliant – thank you so much for making this very clear and helpful video course on AdWords. A masterpiece! Very grateful." - Sarah McDougall

Learn How To Drive Consistent, Reliable, High-Quality Traffic To Your Site Every Single Day With Google AdWords!

Your customers are using Google every single day to search for the products and services you offer, but you're losing business to your competition because their AdWords campaigns are more optimized than yours are.

It doesn’t have to be that way.

My complete AdWords crash course is going to show you the exact skills and techniques you need to win back your business and drive consistent and profitable traffic to your website around the clock, 7 days a week.

For much less than the price of one dinner out with the family, you're going to get over 15 hours of video lectures, access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course.

ZERO Experience Required

Unless you have the tools and the skill to manage your own successful Google AdWords campaign, you are going to continue to lose customers to your competition.

Once you complete this course, you will be able to create, develop and optimize a professional Google AdWords campaign that sends high quality traffic to your website, round-the-clock, 7 days a week.

I walk you through the most important aspects of Google AdWords with a clear, step-by-step approach. By following along with me, you will see how simple, fun and effective Google AdWords can be.

Thank you so much for taking the time to check out my course. I know you're going to absolutely love it, and I can't wait to share my knowledge and experience with you on the inside! 

Why wait any longer?

Click the green "Take This Course" button, and join my course 100 % risk free now.

Other Information

  • Certificate will provided in this course on Completion
  • Full lifetime access
  • Available on Mobile & Laptop

What Students Will Learn In Your Course?

  • How to set up your AdWords account from scratch
  • The theory behind successful online advertising
  • What keywords are and how to use them to your advantage
  • How to set up conversion tracking and how to track phone calls from your website
  • How to track sales, revenue and form submissions using Google AdWords
  • How to take advantage of competitor reports and customer data in your campaigns
  • How to write and A/B test your ads
  • How to increase Quality Score and decrease your cost per click
  • How to structure your account, campaigns, ad groups and keyword lists for optimal results
  • How to analyze keyword data in Excel to gain deeper insight into your data
  • How to use tools like SEMrush and Optmyzr to automate your optimization tasks and run better analyses
  • How to monitor your campaign performance on a regular basis
  • How to spot trouble in your account and what you need to do to fix it
  • How to understand your customers from a psychological level.... and much much more!

Are There Any Course Requirements Or Prerequisites?

  • None

Who Are Your Target Students?

  • Anyone who wants to master the world's most powerful and popular advertising platform
  • Small Business Owners who want to increase their sales and revenue through their webiste
  • Entrepreneurs who want to leverage the power of the world's most advanced advertising platform to their competitive advantage
  • Marketing professionals who want a deeper understanding of the dynamics of the AdWords auction and step by step instruction how they can succeed with AdWords
  • Students who want to develop a set of professional marketing skills
  • Beginners and more advanced AdWords users who want a closer look at how to set up search campaigns and remarketing ads the right way
  • This course is NOT for you if you are not ready to take your online advertising and marketing seriously
  • If you have ANY product or service that you want to promote, advertise or sell online, this course will give you the best tools and skills to succeed

Course Content

  • 136 lectures
  • 25:17:41
  • Welcome to Google Ads Masterclass!
    00:12:45
  • Link to Isaac Rudansky's Digital Advertising Superstars Facebook
  • How to Make Most of This Course, & Sneak Peak of What's to come!
    00:19:46
  • Google Ads Formula Calculator
    00:13:56
  • What is Google Ads?
    00:12:12
  • Where do Google Ads Show Up?
    00:12:56
  • Complimentary AdVenture Media Account Audit (exclusions apply)¬†
    00:06:12
  • Course Resources
  • Creating Your First Gooogle Ads Account
    00:08:31
  • Understanding the Google Ads Account Hierarchy
    00:08:13
  • Website Navigational Structure to Structure Your Google Ads
    00:20:03
  • Understanding Network Settings
    00:13:50
  • Understanding Location Targeting
    00:12:25
  • Configuring Location Targeting in Google Ads
    00:09:47
  • Viewing Location Reports in Google Ads
    00:14:52
  • Understanding Advanced Location Options
    00:16:01
  • Setting and Configuring Languages
    00:03:57
  • Setting Your Daily Budget & Understanding How Daily Budgets Work
    00:12:51
  • Finding Your Hourly Reports in the Google Ads Interface
    00:05:59
  • Google's Default Bid Strategy(Clicks)& Optional Max CPC Bid Limt
    00:05:45
  • Bidding Strategies: Target Search Page Location
    00:05:36
  • Bidding Strategies: Target ROAS
    00:10:26
  • Bidding Strategies: Target CPA
    00:04:54
  • Bidding Strategies: Target Outranking Share
    00:07:32
  • Bidding Strategies: Maximize Clicks
    00:05:27
  • Bidding Strategies: Enhanced CPC Bidding
    00:04:34
  • Bidding Strategies: Manual CPC Bidding
    00:04:38
  • Campaign Start and End Dates
    00:01:36
  • Introduction to Dynamic Search Ads!
    00:07:39
  • Understanding Sitelink Extensions
    00:14:08
  • Callout Extensions
    00:05:01
  • Call Extensions
    00:08:29
  • Structured Snippet Extensions
    00:06:06
  • App Extensions
    00:02:28
  • Message Extensions
    00:08:40
  • Location Extensions
    00:05:05
  • Promotion Extensions
    00:09:44
  • Price Extensions
    00:11:58
  • Understanding Ad Rotation Settings
    00:04:56
  • The Basics of Ad Scheduling
    00:10:59
  • Understanding the Basics of Device Targeting
    00:15:19
  • Understanding Campaign URL Options
    00:07:17
  • Ad Group Structure Basics and Organization
    00:13:57
  • Ad Group Structure Ideas
    00:06:52
  • Creating Our First Ad Group in Google Ads
    00:09:05
  • The Anatomy of Google Text Ads
    00:07:00
  • Compliance in Google Text Ads
    00:05:31
  • Requesting a Manual Review of Your Ads & Expediting the Process
    00:02:33
  • Best Practices for Successful Text Ads
    00:14:03
  • Real Life Case Ad Copy Case Study: Medical Equipment Company
    00:15:17
  • The BJ Fogg Behavioral Model
    00:38:36
  • Creating Our First Ad in Google Ads
    00:13:17
  • Configuring Your Billing Details in Google Ads
    00:05:11
  • Keyword Basics: Keywords vs Queries¬†
    00:08:44
  • The Basics of Keyword Research
    00:11:05
  • The Basics of Keyword Planning
    00:12:58
  • The Basics of Keyword Organization¬†
    00:06:31
  • Understanding Keyword Match Types
    00:12:12
  • Keyword Match Types: Broad Match¬†
    00:09:13
  • Keyword Match Types: Broad Match Modified
    00:06:15
  • Keyword Match Types: Phrase Match
    00:06:30
  • Keyword Match Types: Exact Match
    00:11:52
  • Keyword Match Types: Negative Match¬†
    00:12:18
  • Using the Search Term Report to Find Negative Keywords Part 1
    00:15:17
  • Using the Search Term Report to Find Negative Keywords Part 2
    00:17:17
  • Understanding Negative Keyword Lists¬†
    00:11:55
  • Traffic Sculpting: Negative Keywords at the Ad Group Level
    00:18:10
  • Adding Negative Keywords at The Ad Group Level
    00:09:13
  • Traffic Sculpting Using OPTMYZR
    00:07:18
  • Keyword Research:Google Suggestions,Related Searches,Autocomplte
    00:14:03
  • Using Additional Research Tools to Get Negative Keyword Ideas
    00:11:40
  • Keyword Research: Using the Google Keyword Planner 1¬†
    00:19:56
  • Keyword Research: Using the Google Keyword Planner 2
    00:15:45
  • Keyword Research: Download Keyword Ideas frm Google Keyword Plnr
    00:16:07
  • Keyword Planning: 6 Ways People Communicate With Search Engines
    00:16:30
  • Keyword Planning: Understanding the Buyer Funnel
    00:11:51
  • Keyword Planning: What Keywords Can Teach Us About Buying Intent
    00:11:51
  • Keyword Planning:Using SEM Rush to Get Volume & Cost Estimates
    00:18:13
  • Keyword Planning: SEM Rush to Get Keyword Ideas from Competitors
    00:19:24
  • Keyword Planning:Google Keyword Planner to Get Volume & Cost Est
    00:17:11
  • Keyword Organization:Getting Keywords Into Excl & Keyword Themes
    00:16:38
  • Keyword Organization: Formatting Keywords in Excel
    00:11:29
  • Keyword Organization:Pivot Tables to Visualize Campaign Structre
    00:12:05
  • Keyword Organization: Using Mergewords to Generate Keyword Lists
    00:13:34
  • Keyword Bidding Basics: Setting Your Initial Max CPC Bids
    00:19:57
  • Account Structure: How To Create A New Ad Group Within Your Camp
    00:07:27
  • Importing Your Keyword Lists From Excel Into Your New Ad Group¬†
    00:10:48
  • Creating Multiple, Relevant Ads For Your New Ad Groups
    00:13:11
  • How To Navigate Between Ad Groups, Keywords & Ads Within Campaig
    00:08:09
  • Introduction To The AdWords Auction
    00:20:08
  • Understanding Quality Score: Click Through Rate And Ad Relevancy
    00:15:28
  • Understanding Quality Score: Landing Page Quality
    00:07:04
  • Understanding Ad Rank and How It Is Calculated
    00:12:04
  • When You Could Ignore Low Quality Scores (and when you can't!)
    00:09:14
  • Advanced Techniques:Diagnosing Low Quality Score Pivot Table 1/3
    00:08:02
  • Advanced Techniques:Diagnosing Low Quality Score Pivot Table 2/3
    00:11:25
  • Advanced Techniques:Diagnosing Low Quality Score Pivot Table 3/3
    00:07:09
  • Navigating The AdWords Dashboard
    00:15:58
  • How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
    00:15:14
  • Editing The Essential Campaign Settings
    00:06:18
  • How To Create New Campaigns That Will Improve Your Results
    00:15:21
  • How To Use Your Website To Make The Best Campaigns Possible
    00:15:45
  • How To Set Up Powerful Custom Schedules For Your Campaigns
    00:11:56
  • Understanding Bid Adjustments & Use Them To Enhance Custom Sched
    00:12:07
  • Understanding Negative Keywords In-Depth
    00:14:19
  • Using Broad, Phrase & Exact Match With Your Negative Keywords
    00:06:50
  • Adding and Removing Negative Keywords and Negative Keyword Lists
    00:20:25
  • Introduction To Ad Extensions
    00:06:22
  • The Benefits Of Using Ad Extensions
    00:08:14
  • Different Types Of Ad Extensions and Best Practices
    00:05:55
  • Adding Sitelink Extensions
    00:08:19
  • Configuring Your Sitelink Extensions For The Best Results
    00:11:22
  • Adding Callout Extensions And Phone Extensions
    00:08:13
  • The 5 Primary Forms Of Remarketing
    00:15:55
  • Realizing The Benefits And Importance Of Remarketing
    00:12:49
  • How To Create And Add Your Remarketing Tag
    00:09:28
  • Creating Your First Remarketing Audience
    00:13:28
  • Configuring Your Remarketing Campaign Settings
    00:13:51
  • Understanding The Basics Of Conversion Tracking
    00:14:22
  • Exploring Different Conversion Actions Visitors Take On YourSite
    00:14:22
  • Setting Up Conversion Tracking For Form Submissions
    00:17:51
  • Generating And Installing Your Conversion Tracking Tag
    00:09:10
  • Understanding The Basics Of Phone Call Tracking
    00:09:02
  • Setting Up Phone Call Tracking & How To Analyze Conversion Data
    00:09:32
  • Return On Investment Vs. Return On Ad Spend (ROAS):Distinction
    00:14:58
  • How To Mathematically Calculate ROI and ROAS
    00:09:07
  • Calculating Max CPC Bids From Conversion Rate & Conversion Value
    00:11:49
  • Calculating Profitable Keyword Bids Based On Revenue Per Click
    00:09:08
  • Introduction To AdWords Scripts - What Are Scripts?¬†
    00:04:58
  • Bidding To Average Position AdWords Script Part 1¬†
    00:11:36
  • Bidding To Average Position AdWords Script Part 2¬†
    00:13:58
  • Bid to Average Position Script
  • Conclusion
    00:03:22
  • Part 1.Understanding Search Queries &What We Learn From Searcher
    00:18:02
  • Part 2. Accessing Search Query Report & Understanding Long Tail
    00:18:18
  • Part 3.Qualifying Your Ad Text & How To A/B Split Test Your Ads
    00:22:51
Image

Isaac Rudansky

Certified Google AdWords Pro |Co-founder of AdVenture Media
  • 4.78 (159)
  • 4 Reviews
  • 159 Students
  • 4 Courses

I founded  AdVenture Media, a digital advertising agency based in Long Island, NY, in 2011. Since then, my team and I have consulted with over 450 companies around the world.

I started my career as an artist, but soon transitioned into the world of online marketing. I saw so many businesses being outmaneuvered by their competition, only because they didn't understand the nuances and strategies behind a successful online marketing campaign. 

I have a Masters Degree in Industrial Psychology from Hofstra University, which has helped me shape our agency and grow our business portfolio.

I decided to  AdVenture Media Group to help smaller companies compete with advertisers with internal marketing teams and huge advertising budgets.

Since 2011, I've helped both small, local boutiques and publicly traded enterprises increase their online sales through smarter online advertising campaigns. Our team has managed ad campaigns spending anywhere from $2,000 / mo to millions of dollars a year. 

I've generated millions of dollars in revenue for my clients, spanning more than 75 unique industries. 

Online marketing is complex, but with the right tools and guidance, you'll be absolutely amazed how easy, fun and effective it can be,
 

My beginners guide to Google AdWords has been watched by over 900,000 students and I've been teaching Google AdWords, Google Analytics and Web Design since 2012.

I am a regular contributor to industry leading blogs, including SearchEngineJournal.